AN M2 CHRISTMAS

"The world used to be like a rock concert, where everyone with enough money could buy place on the stage and get their message out to the masses. Today the world is more of a cocktail party, where anyone can be popular, famous and influential. Everyone has a voice and now you have less ownership than ever of your brand. What do organizations and companies need to do to become popular cocktail party guests instead of aging rock stars that soon will be forgotten?"

Meet Micke Kazarnowicz, global social media manager at Björn Borg and also course director for the course "Interactive communication" at Berghs. As the first runner up to give SSE a taste of M2:2012 he will take you on an interesting tour in brand strategy and social media. How do organizations and companies survive in today's fast developing media landscape? Micke Kazarnowicz has got the answer!

The lecture ends approximately 12.50 and is then followed by a cozy mingle! Lighter lunch will be served for those attending the lecture but anyone can drop by for mulled wine, offered by Procter & Gamble, gingerbread cookies and Christmas presents. 

The lecture will be held in English

See you there!

// M2:2012